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			<p class="paragraph">The recent business transformation of POINTWEST into an industry centric organization demands for a deeper level of understanding on the sectors 
				from which it wishes to focus.</p>
			<p class="paragraph">
				The Healthcare Industry being identified as one of the industries from which POINTWEST wishes to expand its business operations is very broad and 
				POINTWEST's understanding of this domain is currently limited by the projects that it has been exposed to (i.e. Pharmaceutical and Medical Benefit Claims). 
				With the plan to increase the market share of POINTWEST related services, the Healthcare Market Circle (HMC) must be able to understand the needs of these organizations, 
				and this can be initiated through an appreciation of the domain and hence the initiative to document this domain understanding.
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